u London Olympics sponsors (Coke, McDonald's, Masterdard ...) more than ever the law - August 1, 2012 - Challenges
In a SFR / Numericable why Vivendi finally rest in telecoms Jean-Louis Borloo puts an end to his political career The incredible city that wants to build Auchan Here is the best start of the year up French Segolene Royal procrastinates on environmental tax
Scandal in London. Inside the Olympic Park, the 33cl Heineken will be charged 4.20 pounds. This puts the pint-preferred rare distro format throats rare distro UK-more than 7 pounds. A price that does not happen at all in Britain, where beer is sold on average 3.17 pounds, according to the "British Beer and Pub Association." If the Dutch brewer can afford this price is that it enjoys market exclusivity on the Olympic sites. As Coca-Cola soft drinks and McDonald's (which opened rare distro the opportunity for the largest restaurant rare distro in the world) on food. By the way, do not expect to settle these purchases by Mastercard or AmEx on the Olympic site in the absence of cash, merchants only accept Visa, also an official sponsor of the event ...
On the other side of the Channel, the omnipotence of the sponsors for the Olympics is a little more controversial rare distro each day, as the privileges rare distro granted to some brands are found. Games boss, Sir Sebastian Coe, has caused astonishment by saying a few days before the opening rare distro ceremony, the audience wearing a Pepsi T-shirt could "probably not go" on the site. "It is important to protect the sponsors because it is largely the ones who pay the Games," explained the former athlete, who spends his time in a press conference, to defend the Olympic sponsors.
I must say that their contribution to the organization of the Games is not symbolic. The 53 official sponsors, cleverly divided into several categories according to their level of financial commitment ("Worldwide Olympic Partner", "London 2012 Olympic partners", "London 2012 Olympic supporters" ...) contributed approximately $ 2 billion at the Olympics rare distro (see this infographic the Guardian for detail). rare distro
11 large companies having the status of privileged partners (Coca-Cola, Acer, Atos, Dow, GE, McDonalds, Omega, Panasonic, P & G, Samsung and Visa) have disbursed $ 957 million (approximately 790 million) combined to reach this status. Amounts that ensure the right to use the mark Olympics time an Olympiad, 4 years, ie from 2009 to 2012.
Suddenly, the International Olympic Committee (IOC) takes great care that the name "Olympics" is not violated. The British Parliament passed a special law there six years, as required by the contract with the IOC, to punish all those multinationals, restaurants or shops, who would use without having the Olympic imagery rights - to start with 5 rings of color, global fame. An already well-known story is that of a bar owner of East London, required by law to rename the IOC "Olympic coffee" rare distro to "Lympic Café".
But what most fear the organizers, this is what is called the ambush marketing rare distro is to say ambush marketing or disguise (remember Atlanta in 1996). Clearly, as large competing international rare distro brands Coca-Cola, Adidas, Samsung and Panasonic are able to advertise on screens around the world during the retransmission of the Games on television, such as distributing to a corner of the stage Olympic flags in their own image in the 100m final ...
The microblogging site Twitter, where athletes are increasingly present, rare distro agreed with the IOC to prevent brands do not have the status of an official rare distro sponsor to buy advertising with keywords ( hashtags) referring directly to OJ as # London2012. The Committee also issued rare distro a notice to athletes, in which their int
In a SFR / Numericable why Vivendi finally rest in telecoms Jean-Louis Borloo puts an end to his political career The incredible city that wants to build Auchan Here is the best start of the year up French Segolene Royal procrastinates on environmental tax
Scandal in London. Inside the Olympic Park, the 33cl Heineken will be charged 4.20 pounds. This puts the pint-preferred rare distro format throats rare distro UK-more than 7 pounds. A price that does not happen at all in Britain, where beer is sold on average 3.17 pounds, according to the "British Beer and Pub Association." If the Dutch brewer can afford this price is that it enjoys market exclusivity on the Olympic sites. As Coca-Cola soft drinks and McDonald's (which opened rare distro the opportunity for the largest restaurant rare distro in the world) on food. By the way, do not expect to settle these purchases by Mastercard or AmEx on the Olympic site in the absence of cash, merchants only accept Visa, also an official sponsor of the event ...
On the other side of the Channel, the omnipotence of the sponsors for the Olympics is a little more controversial rare distro each day, as the privileges rare distro granted to some brands are found. Games boss, Sir Sebastian Coe, has caused astonishment by saying a few days before the opening rare distro ceremony, the audience wearing a Pepsi T-shirt could "probably not go" on the site. "It is important to protect the sponsors because it is largely the ones who pay the Games," explained the former athlete, who spends his time in a press conference, to defend the Olympic sponsors.
I must say that their contribution to the organization of the Games is not symbolic. The 53 official sponsors, cleverly divided into several categories according to their level of financial commitment ("Worldwide Olympic Partner", "London 2012 Olympic partners", "London 2012 Olympic supporters" ...) contributed approximately $ 2 billion at the Olympics rare distro (see this infographic the Guardian for detail). rare distro
11 large companies having the status of privileged partners (Coca-Cola, Acer, Atos, Dow, GE, McDonalds, Omega, Panasonic, P & G, Samsung and Visa) have disbursed $ 957 million (approximately 790 million) combined to reach this status. Amounts that ensure the right to use the mark Olympics time an Olympiad, 4 years, ie from 2009 to 2012.
Suddenly, the International Olympic Committee (IOC) takes great care that the name "Olympics" is not violated. The British Parliament passed a special law there six years, as required by the contract with the IOC, to punish all those multinationals, restaurants or shops, who would use without having the Olympic imagery rights - to start with 5 rings of color, global fame. An already well-known story is that of a bar owner of East London, required by law to rename the IOC "Olympic coffee" rare distro to "Lympic Café".
But what most fear the organizers, this is what is called the ambush marketing rare distro is to say ambush marketing or disguise (remember Atlanta in 1996). Clearly, as large competing international rare distro brands Coca-Cola, Adidas, Samsung and Panasonic are able to advertise on screens around the world during the retransmission of the Games on television, such as distributing to a corner of the stage Olympic flags in their own image in the 100m final ...
The microblogging site Twitter, where athletes are increasingly present, rare distro agreed with the IOC to prevent brands do not have the status of an official rare distro sponsor to buy advertising with keywords ( hashtags) referring directly to OJ as # London2012. The Committee also issued rare distro a notice to athletes, in which their int
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