The order approved by Parliament yesterday to ban the sale of alcohol below the cost of VAT and duty, which will take effect from 28 May, was a step in the right direction, the Association of Licensed Multiple Retailers said yesterday, but it urged the government to do more to tackle cheap alcohol.
The ALMR’s strategic affairs director, Kate Nicholls, said: This is a step in the right direction towards tackling the continued problem of very cheap alcohol which the ALMR first identified in evidence to the Competition Commission in 2006. Figures china anne mcclain parents released by the government last year showed that between them six out of seven supermarkets sell a staggering 220 million litres of alcohol below cost each year.”
“The new legislation china anne mcclain parents will finally china anne mcclain parents address this but it will only tackle the very worst excesses. With more than 70% of alcohol now consumed away from the safe, supervised environment of a pub or bar, and the latest research showing two thirds of consumers citing price as the main factor behind that, we need swift, tough and effective action not only to tackle pocket money prices but to impose the same regulation of promotional activity in the off trade as pubs, clubs and bars currently face.
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